and planning for success
Developing your internet business ideas is actually a more involved
process than many people think. Lots of people think, oh, that's a
great idea, I'll put up a website and make lots of money from it.
Unfortunately to create the success you're looking for, you need to do
a bit more planning before you jump in feet first.
I was going to write this page about all the different basic internet
business ideas that are popular on the internet. However, I've gone
into that pretty extensively in my section on ways
to make money online.
If you need inspiration, make sure to check out that section. Instead,
I thought that I'd take this space to walk you through how to develop
your internet business ideas, from brainstorm through evaluation to the
beginnings of implementation. That way, you can create an internet
business that will match your goals, passions and experience perfectly.
Phase 1: Brainstorming possible internet business ideas
first thing you need to do is to decide what kind of business you want
to start. Really, this should come out of your own interests and
passions, so start by writing a list of the things that you enjoy doing
that you'd do every day if you didn't have to go to work. Ok- go do
That was fun, wasn't it? Now you're ready to refine this
list. This is a 3-step process. First of all, cross anything off the
list that wouldn't be fun any more if you HAD to do it every day.
There's just some things that loose their pleasure if you're doing them
day in and day out.
Next, get rid of anything that would require
you to take on some massive type of schooling. I would LOVE to go into
outer space, but I'm never going to be an astronaut, because of my eyes
and lack of love for physical fitness training. So that's out. Now, if
I just loved outer space and the key wasn't to GO there, then perhaps
I'd keep it - I could do all sorts of fun websites on that.
look around the internet to see if there's any sort of demand and if
it's not too saturated of a field for you to get into. For example, the
"Make Money Online" field is one of the worst internet business ideas
because it's such a saturated market. I knew this going in, so I always
try to set my stuff apart from the masses with lots of good content. If
you're using Site Build It!, the BrainstormIt! functionality makes this
process a streamlined snap, which is why so many of their sites succeed
where others fail.
Once you've got an idea of the general
internet business ideas that you're interested in, you'll need to
decide on the style of a business that you want to start.
Phase 2: Decide what items of value you will sell
model for commerce - you offer something of value for sale. Take out a
new sheet of paper and decide what thing of value you're going to be
offering for sale.
Consider the following:
going to sell value to your visitors (such as products) or are you
going to sell value to your advertisers (such as affiliate programs and
ads on a high-traffic page)? While it's possible to do both, you should
probably choose one over the other because the type of website, type of
business and type of monitization that you develop will differ.
you looking to build a large business? Do you dream of yourself as the
CEO of a publically traded company? Or do you never want to be chained
to a desk again? This is an individual value and lifestyle goal choice
that will greatly impact they type of business you're creating. For
example, if you don't want to start a large company, you'll never want
to really do shipping of products yourself because at some point that
will require you to hire employees.
Is there a way to
automate or offer for a lower price the value that you're selling? If
there is, what will you do to stand out from the competition?
Now that you've got that figured out what you'll be doing to make
money, you've got to figure out how to make this a reality.
Phase 3: Develop a comprehensive plan for execution
figured out how your internet business ideas are going to become an
income stream, you need to figure out how to make them a reality. Ask
Where will the products come from?
How will I get customers/visitors to my site?
What kind of legal business structure do I need to get this
set up and established?
Do I need start-up money? If so, where will it come from?
What kinds of profits will I expect to see? What kinds of
develop a business plan. This is so, so, so often overlooked by online
entrepreneurs. Sometimes because the business develops around a hobby
that was never going to be a business. Sometimes because they think
they'll succeed if they just "wing it." Sometimes because they don't
know how to create one.
Take the time to develop a viable
business plan before you invest any money into your internet business
ideas. You may find that your ideas aren't potentially profitable, or
that you need to change your monitization structure to make them
profitable. You may find that the potential start-up costs will be much
larger than you can find funding for. You might figure out that you
need to develop your ideas further because they're not refined
A business plan is the bridge between the fun of
dreaming about your internet business ideas and the reality of making
them work - a solid bridge will cross that gap with no problems where a
broken or non-existent one will make it impossible to keep going on the
path to success.